Sunday, November 01, 2026

Naming Rights Deal Set for Miami Hard Rock Formula 1 Event

1 min read

MIAMI GARDENS – South Florida Motorsports and Hard Rock International announced today a new multi-year naming rights agreement for the Formula 1 Hard Rock Miami Grand Prix.

After becoming a Founding Partner at the inaugural race in 2022, Hard Rock, with naming rights at the stadium for the NFL’s Miami Dolphins, now has the naming rights for the centerpiece Miami International Autodrome. The partnership begins with the 2027 race, with a date to be announced soon.

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