Time to get the old commercial out. “When you’ve got it bad, we’ve got it good” was the slogan. It was run when the weather got cold in the Northeast and Midwest, and it did wonders.
The ads were launched in October of 1979 at the 12th Annual Governor’s Conference on Tourism in Key West. They came at a time when massive gas lines in Florida had been reported in the national media. They were created by the Florida Division of Tourism under the auspices of Director Ed Gilbert.
