LAKE BUENA VISTA – Holiday Inn is bringing its global relaunch to WALT DISNEY WORLD. The minute guests step into the glass-ceiling atrium of the Holiday Inn in the WALT DISNEY WORLD Resort, the citrus scent, harmonious sounds, lush foliage and floor-to-ceiling views of the zero-entry tropical pool will guarantee that guests are set to experience a new Holiday Inn.
“When the Holiday Inn in the WALT DISNEY WORLD Resort opens this fall, it will be the newest property in the Downtown Disney area,” said John Merkin, senior vice president, brand management, Holiday Inn Brands, the Americas, in a press release to FloridaSnapshot.com. “Many of today’s travelers have memories of staying at Holiday Inn during their own childhood family vacations, and we’re excited that our new contemporary brand will now be a part of even more vacation magic.”
The property will be a flagship of the Holiday Inn brand relaunch. First announced in 2007, the relaunch program was established to create a more contemporary brand image, increase quality and drive consistency. The global estate of more than 3,200 Holiday Inn and Holiday Inn Express properties is expected to be relaunched by the end of 2010, and more than 800 hotels have been relaunched so far.
Parts of the relaunch
Refreshed Guestroom: New bedding that redefines the look and feel of each guestroom with fresh, white triple-sheeting and pillows that come in two comfort levels: “soft” and “firm.” An enhanced bathroom that features an improved showerhead offering superior pressure, as well as a signature shower curtain with curved rod and new amenities to deliver a consistent bath experience that feels fresh and contemporary.
Warm Welcome: A new signature arrival – including new lighting, landscaping and design features – that creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered front desk to promote a more efficient and interactive check-in process.
New Service Promise: A best-in-class service culture – “Stay Real” – to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge will be a newly created position at each hotel – the Guest Experience Champion.
The 14-story Holiday Inn is scheduled to open in fall 2009, within walking distance to the Downtown Disney Marketplace. The 323-room hotel will include 11,000 square feet of meeting and event space, a restaurant, lounge and all-day dining.
Holiday Inn in the WALT DISNEY WORLD Resort is at 1805 Hotel Plaza Blvd., Orlando, 32830. For more information, or reservations, please visit www.hiorlando.com or call 407-828-8888. The hotel is owned by CIG LBV, LLC, and will be managed by InterContinental Hotels Group Resources, Inc.
