ORLANDO – Universal Studios has gone Whopper.
Burger King Corp. (NYSE:BKC) just opened the world’s first Whopper Bar restaurant at Universal CityWalk at Universal Orlando Resort. The Whopper bar offers diners the ability to pick toppings for their Whopper.
Visitors to the Whopper Bar can also visit to the Burger King Studio kiosk. There, guests can create customized t-shirts using original designs by young artists inspired by Burger King, and have them printed on site. Part art gallery, part creative laboratory, the first t-shirt factory opened in Chicago last fall.
Studio first hit the underground scene in Chicago last fall. The outpost at Universal CityWalk marks the next stage of the concept, which Burger King Corp. makes available via an interactive Web site, www.burgerkingstudio.com.
See www.bkwhopperbar.com for more information.
