MIAMI BEACH – Smirnoff Ice, one of Diageo’s premium malt beverages, announced today a strategic partnership with Univision Radio, the leading Spanish-language radio group in the United States. The alliance will offer consumers an opportunity to enjoy this summer’s “coolest parties,” through a series of concert events sponsored by the makers of Smirnoff Ice and featuring today’s hottest Latin artists. Fans will have the chance to win tickets to attend the concerts through Univision Radio station giveaways. The summer festivities will kick-off May 7th at a launch party in Miami Beach.
“Our collaboration with Univision Radio allows us to reach millions of Latin music lovers as we kick-off the 2009 summer season with this national promotion,” said Mala Popli, senior brand manager for Smirnoff Ice. “Our consumers know there’s no better way to celebrate the summer than an outdoor concert… and to accompany that with a cold Smirnoff Ice.”
“We are delighted to partner with Smirnoff Ice on a program designed specifically for the Latino consumer, whose leisure activities are invariably paired with their favorite music,” says Jack Hobbs, Executive Vice President and Director of Corporate Sales for Univision Radio. “The network’s stations reach more than 12 million unique listeners every week. This alliance is mutually-beneficial for our radio network, the Smirnoff brand and consumers across the country.”
