MIAMI Burger King Corp. (NYSE:BKC) announced a series of television advertising spots that portray the King as a reverse pick-pocketer, stuffing cash into customer pockets. The commercials promote new value offerings, including The Cheesy Bacon BK WRAPPER, a permanent menu item available for breakfast, and the Spicy Chicken BK WRAPPER, both for $1.39 each.
In the ad, the authorities are in hot pursuit as the King is revealed as the prime suspect in a string of reverse pick pocketing incidents in a new advertising campaign. The television spots show the King caught in the act of stuffing money in customer pockets “Unlike our competitors, Burger King Corp. is helping cash-strapped customers by adding to our BK Value Menu, not cutting back, said Russ Klein, president, global strategy, marketing and innovation, in a Business Wire press release.
